Privacy Policy
Effective Date: October 31, 2025
At WhatToBuy.ai, your privacy matters. This Privacy Policy explains how we collect, use, and safeguard information when you use our website or our AI-powered chat assistant.
Information We Collect
1. Website Usage Data
We may collect non-personal information such as browser type, device information, IP address (short-term for security), cookie data, and general usage analytics. This helps us improve performance, troubleshoot issues, and understand how the website is used.
2. AI Chat Interactions
When you interact with our AI assistant, the text you enter is sent in real time to our third-party AI provider (OpenAI) to generate responses.
- We do not store your chat history.
- We do not link chat inputs to your identity.
- We do not collect personal information unless you voluntarily include it in the text you submit.
OpenAI processes your message only to provide the response and does not use API data to train their models. Messages may be processed on servers located outside the EU, including in the United States, under approved safeguards such as the Standard Contractual Clauses (SCCs).
3. Optional Contact Information
If you choose to subscribe to updates, join our mailing list, or participate in promotions, we may collect your email address and your communication preferences. This information is used solely for the purpose you provided it for.
How We Use Information
We use the information described above to:
- Provide real-time product, brand, and deal recommendations via the AI assistant.
- Maintain and improve website functionality, performance, and security.
- Communicate updates or promotional offers only if you have opted in.
We do not use your information for profiling or targeted advertising beyond basic affiliate redirection needed to show partner offers.
Cookies
We use cookies and similar technologies to understand site usage, perform analytics, and improve your browsing experience. You can disable cookies at any time in your browser settings.
Third-Party Services & Links
- Our AI assistant is powered by OpenAI. Chat inputs are processed externally for the purpose of generating responses.
- Our website includes links to partner brands and affiliate merchants. We are not responsible for the privacy practices or content of those external sites.
We recommend reviewing their privacy policies when visiting third-party websites.
Data Security
We implement reasonable technical and organizational measures to protect the information processed through our website. While no system is completely secure, we work to ensure your data is handled responsibly and safely.
Your Rights (GDPR)
If you are located in the EU or EEA, you have rights regarding your personal data, including access, correction, deletion, restriction, and portability.
Because we do not store identifiable chat data, these rights apply only to optional information you provide (e.g., newsletter email).
You may exercise your rights or request assistance at any time by contacting us.
Contact Us
If you have any questions about this Privacy Policy or how your data is handled, you can contact us at: